图书馆借助新媒体传播科学文化的实践研究——以中国科学院文献情报中心“科学人讲坛”为例     

于博雅  郑康妮  陈朝晖 《图书情报工作》2020,64(24):48-56

[目的/意义] 以"科学人讲坛"在"新媒体+科学文化内容"方面的有序推进为主要案例，论述新媒体技术在图书馆科学文化传播活动中的具体应用，找到专业图书馆科学文化传播工作优势及发展方向。[方法/过程] 梳理"科学人讲坛"讲座内容、推送渠道及观看数据，通过数据分析影响科学文化传播效果的主要因素。[结果/结论] 新媒体及时、灵活、强互动等特性在科学文化传播工作中起到了良好的效果。图书馆的服务意识、丰富馆藏及科学人文精神与新媒体技术优势的结合，使科学文化传播工作中公众的参与兴趣得到了极大提升，拉近了科学与公众间的距离，提高了科学文化传播效果。  相似文献   

Social media for the community college library     

Michael Rose 《College & Undergraduate Libraries》2020,27(1):45-49

Abstract

This article summarizes the experience of a multi-campus urban community college library developing and managing a social media presence. The author describes the organization of social media efforts, institutional rules that affect implementation of social media, developing themes for content, and other considerations.  相似文献   

Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude     

Gabriel Simiyu  Ronald Bonuke  Joyce Komen 《Journal of Marketing for HIGHER EDUCATION》2020,30(1):66-86

ABSTRACT

Using cross-sectional data from 504 students from four Kenyan universities, this study evaluates the indirect effect of brand personality on the relationship between social media and students’ behavioral intentions to enroll in postgraduate studies. Additionally, the study examines the moderating effect of attitude on the relationship between social media and brand personality, social media and students’ behavioral intentions, brand personality and students’ behavioral intentions. Finally, it investigates the moderating effect of attitude on the indirect process of brand personality on the relationship between social media and students’ behavioral intentions. The study is guided by the Theory of Planned Behavior, Technology Acceptance Model and Self Congruity Theory. Process Macro is used to analyze data. Results indicate that social media significantly predicts students’ behavioral intentions and this relationship is partially mediated by brand personality. Besides, attitude moderates the relationship between social media and students’ behavioral intentions and also the relationship between brand personality and students’ behavioral intentions. Finally, attitude has a conditional effect on the indirect relationship between social media and student’s behavioral intentions via brand personality and this effect is much stronger with a higher level of attitude. These findings contribute new knowledge to literature and theory.  相似文献   

新媒体用户的内容消费特征与媒介使用模式——以百度百家号的调研分析结论为例(2)     

喻国明学术工作室  喻国明  刘淼  韩婷 《传媒观察》2020,(5):32-38

本文把视线聚焦在新媒体的媒体语境当中,以百度百家号为例,考察了新媒体用户在内容层面、认知层面和行为层面上的认知与使用模式。基于对百度百家号用户媒介认知与媒介使用情况的网络问卷调查数据,本研究从新媒体用户重点关注的文章类型、内容来源的关注度以及网络内容的信任度三个方面分析了新媒体用户的内容消费特征并提出了优化网络内容平台内容建设机制及信息扩散机制的策略与建议。在用户层面,需重点培养激活核心用户以提升内容生态的活跃度;在平台层面,需纳入优质内容资源,重视品牌建设。  相似文献   

美源自模仿媒介符号的不擅长性——从“包孕性顷刻”想到的     

刘莎 《柳州师专学报》2014,(4):16-18

莱辛在《拉奥孔》一文中指出了诗和画属于不同媒介艺术并对其进行了详细论述,本文在此基础上讨论,它们作为使用不同媒介传播符号的艺术样式,如何通过自己媒介符号的"不擅长性"来延缓"阅读时间",制造阅读动力。  相似文献   

新媒体视域下台州非物质文化遗产传承与创新应用模式浅探   总被引：1，自引：0，他引：1  

杜敬卿 《台州学院学报》2014,(5):13-15

台州地处浙东南沿海,历史积淀深厚,非物质文化遗产众多且特色鲜明.但是大部分非遗项目面临传承困难,创新应用转化率极低的困境.在新媒体浪潮之下,充分发挥新媒体沉浸性、交互性和即时性特征的优势,以“数字产品”和“文化产品”的方式重新演绎传统民间艺术,建立符合台州地域特色的非物质文化遗产数字化展示平台、传播平台、商业开发与营销平台相结合的网络化体系.将是当下地方非遗保护、传承与创新应用的最佳模式.  相似文献   

享受型消费的现状分析     

王娟 《科技创业月刊》2006,19(8):83-84

运用数据和图表对我国当前消费转型进行分析,揭示了生存型消费为主的消费模式正在向享受型、发展型消费为主的消费模式转换的事实;分析了享受型消费的现状及存在的问题,提出了建设性的建议。  相似文献   

新媒体环境下的信息治理问题研究     

周春雷  王涵墨 《现代情报》2016,36(9):61

[目的/意义]近年来,在新媒体逐渐发展成熟的情况下,微博、微信、QQ、问答社区等泛网络产品成为网络用户进行信息交流的主要方式,这些新媒体平台在方便用户的同时,也存在明显的信息生态问题,本文尝试针对这些问题提出治理对策。[方法/过程]本文分析了新媒体环境的特征,提出了新媒体环境下的信息传播和信息治理模型,针对信息治理问题展开一系列探讨。[结果/结论]本文提出的新媒体环境下的信息传播模型和信息治理建议可为解决新媒体环境下的信息生态问题提供一些思路。  相似文献   

媒体变革对科学传播的影响     

黄可心 《情报科学》2007,25(9):1329-1331,1440

现代传媒的发展速度超过了以往任何一种传媒形式，并承担着比以往任何时代都更为有效的科学传播的责任。媒体变革对科学传播的影响极为直接，而科学的有效传播又成为提高公众科学素养的最重要的途径。  相似文献   

An empirical investigation of information sharing behavior on social commerce sites     

《International Journal of Information Management》2016,36(5):686-699

Social commerce sites (SCSs), a new model of social media, provide fertile ground for customers to communicate their opinions and exchange product- or service- related information. Given the significant opportunities related to the use of social media data for customers’ insight, we explore the factors driving information sharing behavior on SCSs. In this paper, we propose and empirically test a comprehensive theoretical model for customer information sharing behavior through analysis of online survey data as well as network and behavioral usage data of over four months from 1177 customers in a SCS. The research model was empirically validated with the use of both subjective and objective data in a longitudinal setting. Our results show that customer information sharing is influenced by both individual (i.e., reputation and the enjoyment of helping others) and social capital (i.e., out-degrees’ post, in-degrees’ feedback, customer expertise and reciprocity) factors. This study contributes to the existing literature by highlighting the role of directed social network in customer information sharing behavior on SCSs. We believe that the results of our study offer important insights to the IS research and practice.  相似文献